WHY WOMEN IN FRONT LINE?

WHY WOMEN IN FRONT LINE?

Over ninety percent (90%) of cases it is the females that are manning the front office of most companies that are purely into service delivery. Be it hotels, banks, restaurants, bars, cafes, sales offices. The list is very long of places that have entrusted the...
What is in a brand? Part 2

What is in a brand? Part 2

…continued from last week. Where The Eleven lines comes from, there is a common saying that goes like; “kuzunula nkharamu chikuru uri mukhuni” [If you mention of a lion make sure you are in the tree]. Several of hours after last weeks’ entry released last...
What is in a brand?

What is in a brand?

After the term topline or revenue or sales, the second most mentioned marketing term seems to be the word “brand” or “branding”. In fact, it is very rare to come across a marketer that doesn’t utter the word brand or branding in a full business conversation or...