Case Study 1
Brand: Duracrete

 Client: Lafarge

s

Challenge

Wean Portland and roll out better product to counter competition

U

Scope

Involved in Research, Conceptualization, Design, and
implementation of brand to breed cash cow

Strategy

Used integrated communications, PR drive, demonstrations
focusing on opinion leaders and infuencers in the construction sector. The contractors, consultants, builders, and distributors. We told the story using the influencer.

Result

Deliver weaning of the old product inside 12 months compared the planned 36 months

Case Study 2
Mission: WASH Campaign at MwandamaVillage.

 Client: UNDP

s

Challenge

Community not practicing WASH.

U

Scope

Involved in Research, Conceptualization,
Design, and implementation of
brand to breed cash cow.

Strategy

School going children were used as the hook to change community norms through comic book we developed. The pupils were the conduit to communities.

Result

The pupils effectively changed attitude and practice through emotional appeal and Mwandama is a model village on WASH.

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