One might tend to wonder why as the period of massive airplay of the ‘kwa George’ hit song is coming to an eventual stand still, the eleven lines are still taking interest in writing about it. ‘kuduka mutu’, [ roughly meaning ‘being clueless’] some wild fellows would call it.
Here is the issue, just like the law of conservation of energy states that energy is neither created nor destroyed but is rather changed from one form to another, the eleven lines say a song’s hit status neither starts nor ends, but rather changes its prevalence status from one place to another.
Released in January 2019 by B1, the song has attracted a lot of relation in terms of day to day vocabulary in our neighbourhoods. Restaurants, Supermarkets and not forgetting beer halls are some of the places that have fallen victim to being named after the legendary Zambian song. That is however not the reason why we have gathered you all here. Emphasis is going to these places where people pay to watch soccer on local and international cable networks. We can argue another day but just for today, let us agree in calling such places ‘kwa George’.
These respective places are full on weekends and weekdays and are host to televised soccer matches covering multiple leagues such as the English Premier league, the German Bundesliga, the Spanish La Liga Santander and the Italian Serie A TIM among others. With most charging 100 kwacha per individual in a vast hall, it surely is a new flourishing gold mine.
There is, however, something that bothers the eleven lines as far as this ‘show’ business is concerned. While moving around Jalawe road, the road that leads to their premises in Central Area, concern is raised on why operators of these businesses don’t maximise enough for greater dividends. Questions that usually arise in our discussions are; why do these guys focus on top leagues only? do they assume that these other leagues do not command a large following? And what will happen if the month has disruptions such as the international break of friendlies and qualifiers, will there be revenue enough collected to sustain the business for these ‘choosy’ individuals? Why are they not being creative in their running of such businesses?
Satellite television providers have services that suit different audiences. This is to mean that people have to subscribe only to packages that suit their needs. For instance, EPL, Serie A and la Liga diehards have to subscribe to DSTV while those in love with Bundesliga, Ligue 1, Belgium’s Jupiter league and Japan’s J-league just to mention a few have to go for alternative providers like Starsat, Azam TV, Zuku and Kwese TV among others.
Eleven lines thinks if these satellite television providers put everything up for the taking, leaving the choice to the subscribers on what to pick, the same should apply to operators of business that offer ‘the beautiful game’ in different ‘video halls’ in the country. There is need for these ‘kwa George’ operators to maximize their business at the highest possible level. They should not be restricted to beaming Liverpool, Arsenal, Manchester City, the struggling Man U, the two Spanish giants only. Let people know about Shakhtar Donetsk from Ukraine, PAOK Salonika from Greece, KRC Genk from Belgium and not forgetting Kashima Antlers from Japan, one of Asia’s football heavyweights. With the booming of the sports betting industry, bettors are in search of sports information and the television is one of the mediums that provides such a remedy. Business operators in this segment should capitalize on such an opportunity. We should not dwell on the assumption that no one will like these ‘not so popular’ leagues…. amati ziliko nkulinga utatani?
The magic does not abide by only offering what people want to see but rather what you, the trendsetter wants them to see. In this way, massive dividends will be amassed in addition to multitudes being entertained. Just as Francisco Pizzaro viewed the Aztec and Inca kingdoms as possible treasure sources, so should the way ‘kwa George’ operators view the soccer matches beaming business.
Someone said ‘you miss 100% of the shots you don’t take’. We are looking forward to the era when the ‘kwa George’ business reaches cloud nine.
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